Frame Content Knowing Your Website Audience

Content is the vital element in a website. It is through this medium entrepreneurs communicate to prospective users what they have got to offer and how their product or service is above par in the market. Many people spend a fortune in developing their own websites and a major chunk of the budget goes to attracting potential customers to buy ones product. It becomes a crucial part of your business to update the content in your website regularly and optimize your content for more readership.

If the content is not appropriate or is not in a style applicable to your target audience they will have no reason to stay on your site as your site will have no relevance to the information they are pursuing. So a wise and experienced content writer should know what kind of audience type he or she is dealing with and write content that is suitable for such.

Know Your Audience:

While deciding upon and writing content one should know their audience and their personality types. The population is broadly classified into four personality types.

The Spontaneous type – Has an individualistic attitude and is mainly activity oriented. They believe in doing things and are always on the move. They are not very disciplined with time and do things in a flash. Such personality types look for the best in the market and always do their research on the strategy “Why is the service or product the finest”. While writing content directed to personalities of spontaneous types the style of writing should concentrate on ethics, offer guaranteed results, and give a convincing outlook instead of giving them choices. An example of this kind style is “The strategies used are tailor made and can be customized for your business needs”.

Competitive type – Are those who are pure professionals and believe in potential outputs. Time is their slave as they are well organized and highly calculative. People who come under this category of personality type look for the benefits a product or service can provide for their personal or professional growth. They would always pose the question “what can the product do for my business”. The best way to deal with them is to provide them with alternatives, make them understand prospects and difficulties they may have to face while using the service. So the content should have sentences like “We as professionals assure you quality and timely output”.

People with Humanistic personalities have individualistic attitudes and are more inclined towards building strong business relationships. However, they keep no check of time and are generally slow in all processes. These people are more interested in knowing about clients and their reviews about the product or service being offered. The best way to attract these people is to motivate them with good will and good reviews from your existing clients. “Check out what our clientele has to say about our prompt service” – this way you introduce them to your testimonial page and convince them about your business.

A few potential customers fall under the Methodical audience – These People believe in intricate detailing and are hard-core business people. They are highly systematic and use time in a disciplined manner. Such people often target a direct question – How will your service workout for my business? To approach such people one needs to provide them with demonstrations and data to prove the quality of your service. The statement could be “We have 2056 branches across the country and around 450 projects have been successfully completed by our team of 4500 professionals”.

So while you are framing web content make sure to keep all personality types in mind, as any of the four can be a prospective client in the future. Doing so will allow you to create content like this –

“We as professionals assure you quality and timely output. The strategies used are tailor-made for businesses and can be customized as per your business needs. We have 2056 branches in the country and around 450 projects which been successfully completed by our team of 4500 professionals. Check out what our clientele has to say about our prompt services”.

Pursuing License Agreements for Inventions: Successfully Securing Royalty Payments for New Products

The information in the subheadings below can help an inventor know how to proceed with obtaining a License Agreement for his invention. It is important however that an inventor first take steps for protecting his invention under a patent pending before offering his invention for licensing. A companion to this article is one titled: “Methods for Licensing Inventions”.

Making a Prototype

When manufacturing/marketing companies are approached with a new product idea by an inventor, they prefer to have a working model or sample-design submitted to them. This is called a “prototype” and an inventor can make the sample himself or if it is a somewhat complicated product, he can have a manufacturing firm or machine shop, sewing factory, etc. put one together for him.

It is better if an inventor is able to produce a prototype on his own if possible because this reduces the chances of early exposure of an invention and will save on the expense of having a prototype made by a manufacturer.

Non-Disclosure Non-Use Agreements

If an inventor has to use an outside source to get a sample (prototype) made, he should have them sign a “Non-Disclosure Non-Use Agreement”, which is an agreement that simply states that upon disclosure of the invention to them, for the purpose of producing a prototype, they agree not to publicly disclose the invention to third parties or to make any further samples of the product for their own use. The inventor has them sign such an agreement so that they do not expose an invention publicly sooner than it is ready to be launched onto the market.

Letterhead and Submission Materials

It is important to look as professional in the efforts to secure a licensee/manufacturer as possible. An inventor needs to have a professional looking letter of request that is sent out to interest companies in seeing a presentation of a product/invention, with a letterhead at the top of it that includes contact information for interested parties.

It is important to put together the best submission materials possible. These type items can include the following:

  • A brochure that describes and highlights an invention
  • a demonstration video
  • a chart that can be pointed to and referred to
  • printed results from any positive test-marketing that has been done

In other words, anything that presents an invention to a reviewing company in the best possible light is a good thing to have with when making a presentation for an invention.

License Agreement Proposal

Most manufacturers that express interest in an invention want the inventor to set their desired terms so that they can make a final consideration before entering into a License Agreement to market an invention. Manufacturers like to see inventors who know what they want out of their invention rather than having an inventor say to them, “Whatever you guys think.” They prefer to have a more detailed proposal placed in front of them so that they can negotiate from that point.

An inventor can find a local attorney to help them compose a License Agreement proposal or they can find one on the internet using a search term such as “sample license agreements,” etc. Once one has a general contract in hand, they can customize it to their liking.

The most likely term/condition that requires some time in negotiating with a licensee is the amount of royalty they will be required to pay on units sold for an invention under a licensing. Royalties paid on inventions can vary but according to some sources, a majority of inventions that are licensed receive a royalty between 2% and 10%.

In Conclusion

These suggestions can help an inventor to generally know how to pursue and prepare a License Agreement but one factor that is also of great importance is an inventor’s ambition. A positive attitude and confidence in pursuing a License Agreement for an invention is a key factor. Inventors who remain confident, ambitious and who don’t give up if they initially fail to interest the companies they first make presentations to, are the ones who succeed in eventually getting their inventions marketed.

Manage Time Wisely While Running a Home Business

Running a business from home can be a difficult task. One primary issue often encountered by owners is time management. How can time be effectively utilized, thus allowing for the most productivity? Knowing several useful tips can provide clarity and assist in simplifying this process. These tips can aid in putting the business owner on a path towards business success.

Prioritize and Organize

Prior to sitting in front of the computer, have a list of goals which need to be accomplished visible at all times. This way it is simple and clear to remain focused on what the initial intent of being on the computer in the first place is. It is easy to get on the computer and decide to do a quick email check, response to a friend or take on some other activity that has been postponed. Distractions can be costly. Know what tasks need to be accomplished, keep the list nearby, and avoid unnecessary surfing of the internet.

 

Perform Like a Factory

Group similar activities together and complete these with efficiency. For example, if a response needs to be provided to someone regarding an email that was received, wait until several emails need a response and do them all at once. Need to run an errand? Get several that need to be completed in the same area and complete them. Performing several tasks at once will put more time back in the day to complete other things.

Hire Help

An assistant may be needed to help process paper work, but perhaps the kids are the ones needing to be entertained. Do some research and find a helper to come in while working for a few hours. It is amazing how much work can get accomplished when undisturbed time is allocated. This can prove to be a winning situation for everyone involved.

Use Technology

Using technology can provide an ideal way to put flexibility in a schedule. If there is wireless internet at home, one can work in the kitchen, bedroom, backyard, front porch or another location that provides peace and comfort. The kids can perform something they enjoy doing, while work tasks ares being completed. Also, many local coffee shops such as Starbucks provide wireless internet access for free.

Time management requires commitment. By taking the necessary steps for proper time management preparation one can increase daily business production. Doing so will allow greater processing methods and enable one to emerge as a well respected, positive role model in the business arena.

Business Plan Basics: How to Craft Your Pitch, Executive Summary and So Much More

There are 5 basic things to understand before your create a business plan: your purpose, your voice, your pitch, your executive summary and your magic.

Your Business Plan’s Purpose

Most people write business plans when they need money. While it’s necessary to show investors that you understand your business and have a plan, the reality is that most money people see it as a necessary evil.

The best reason to write a plan is to answer the key business questions – who, what, when, where, why and how – for your business.

Setting the Tone for Your Business Plan

While the business might be the brainchild of one, two or more, the business plan should be written by one voice. Bring the team together to brainstorm. Throw concepts out and vote them down. But the plan itself should be written by the president or CEO to ensure that it shows focus and clarity.

Your Elevator Pitch

Too often businesses create a lengthy plan then take highlights to create their pitch. The result is a disjointed pitch that is neither effective nor easy to understand. When writing a business plan, you need to define your objectives and create your pitch then expand on that information to create a compelling plan.

What does this mean? Let’s say you have a business idea to develop an application that aggregates data from multiple social networking sites and communicate in multiple virtual venues from a single portal.

Sample pitch: “Over 100 million people use MySpace, over 12 million use Twitter, more than 9 million use Facebook. There are more than 125 major social networking sites with the number of minors reaching into the thousands. Our portal enables users to access and manage identities on all of these from a single location. CPI advertising rates range from ¼ of a cent to ½ of a cent per impression. You do the math.”

Writing the Executive Summary for Your Business Plan

This is your chance to shine. Keep it to one, no more than two pages. Tell them that you get the business of business. What’s that you say? You buy something for $1, sell it for $2 because it fills a void or does it better/cheaper/faster than your “me too” competitor.

Highlight the problem and make your pitch showing why you are the solution of choice; no more, no less. Don’t wax philosophical. Don’t espouse the value of your technology. And don’t quote a ridiculous number of white papers and research studies that mean absolutely nothing. Connect, tease and entice. Make them want you.

Putting Magic into Your Business Plan

In truth the whole package needs a little magic. Not smoke and mirrors but the kind of magic that makes people see your idea as clearly as you do. The kind of magic that resonates and connects. The kind that gets folks thinking. The kind that makes them beg you to tell them more.

That’s it: purpose, voice, pitch, summary and magic. Get those right and the investors will find you.

Operating Business Plans to Win in the Downturn: Smart Businesses that Plan Will Thrive During the Recession

Difficult economic times call for extraordinary insight and foresight. Smart business planning can be the key to succeeding, even survival, during the economic downturn.

The purpose of an operating business plan is to guide a company or not-for-profit organization in its day-to-day operations. The hard thinking and the tough decisions that go into a good solid business plan are more important in today’s challenging economic environment than ever before.

An operating business plan transforms carefully thought-out goals and objectives, usually from a previously developed strategic plan, into performance targets and the action plans to accomplish them. The very process of developing a good operating plan can in itself help a company sharpen its direction and focus.

Developed properly, it is an operations road map for the coming year that provides a common set of guidelines to be shared among the company’s leadership and decision makers. (It should be noted, a different kind of business plan is required when approaching lenders and investors for additional capital. It is more detailed and must answer a wider range of questions.)

Pulling together either type of business plan requires a substantial amount of organization and discipline — and hard work. The eight steps below, when developed, become the sections of an annual operating business plan:

  1. Overview

This is a summary, or abstract, of the completed operating plan for the year. It is among the first sections started and always the last one completed.

  1. Mission and Values

Describe what is different, and what will be different, about the company’s operating environment during the term of the business plan, usually one year.

This section should also include a revisit to the question, “what business are we really in?” If that sounds odd, numerous traditional telecommunications companies have disappeared over the past few decades because they failed to realize they were in the communications business, thinking wrongly they were just in the telephone business.

  1. Industry Scan/Risk Analysis

This is a critical section. Here a company must analyze trends affecting the company’s industry and markets, and the key opportunities and risks these present to the company, and what the company must do about them. This means changes to previous business activities, such as what the company will continue to do, what it will do differently, and what it will start doing and stop doing.

  1. Products and Services

This section is a discussion of how the company earns revenue, i.e. its products and services, and how these are delivered and why.

There should also be a comparison of the company’s products and services with competing products and services.

  1. Assets to Profits

Do an inventory of the physical assets such as buildings, inventories, leases, capital equipment, new capital and other resources needed to convert the company’s products and services into revenue.

The focus is on how to make the most efficient use of these assets in order to generate revenues and subsequently, profits.

  1. Operating Priorities

Describe operating priorities for the coming year, changes from past years, and why. What opportunities will present themselves in the coming months and how should the company capitalize on these.

This section should also discuss how operations can be affected by threats, trends, business cycles and other issues, and how will the company deal with them, i.e., capitalize on some, adjust to others, neutralize the rest.

  1. Marketing Plan

Include a summary of the marketing plan, focusing on marketing priorities, and how the company is differentiating itself, and its products and services, from competitors and competing products.

Describe the markets for these, and discuss the marketing strategies and tactical approaches the company is taking/will take.

Include also any issues that may affect the company’s ability to achieve sales and revenue targets, and what is being done about them.

  1. Financial Plan

This should contain a candid assessment of the company’s financial outlook for the coming year. The section is essentially a summary of the budget for the coming year, including capital requirements, revenues and expenses, and earnings.

It should also focus on financial issues related to the coming year’s operating priorities, and include clear financial performance measurements, by month, quarter and for the year.